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Why are agricultural machinery companies investing?

Agricultural machinery companies are investing to develop and produce more precise machinery, automated systems, and connected equipment that collects analyzable data to help farmers and other customers improve yields and increase efficiency.

Will Ai be useful in Ag equipment intelligence?

This standing feature in the Ag Equipment Intelligence newsletter catalogues notable dealership merger & acquisition activity since the previous newsletter. Without hard data, AI applications in ag — including equipment — won’t be valuable, according to Gottfried Pessl, founder of Austrian agtech provider Pessl Instruments.

What factors affect demand for agricultural machinery?

On the other hand, agriculture is seasonal and natural disasters or bad weather can impact the entire industry. Additionally, macroeconomic factors such as commodity prices or changes in interest rates–which dictate the willingness of these companies or their customers to invest–can impact demand for agricultural machinery.

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